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Auctions can be very effective remarketing tools when
used properly. By their nature, auctions create a sense of
urgency and set a finite date of action. This can be very
motivating to buyers, especially in an active market. Issues
such as timing, location, industry conditions and quality
and quantity of items to be sold are key factors to
consider. We address each of these factors when planning an
auction.
Reaching Buyers
In order to expose an auction sale event to the greatest number
of qualified buyers a combination of resources is utilized.
We strategically combine trade publication advertising,
local, national and international newspapers,
industry specific print and website banner advertising, broadcast faxing and e-mails,
telemarketing and direct mail brochures to
reach potential buyers on a local, national
and international scale.
On-Line Timed Auction Events
We utilize the latest in on-line
bidding technology in order to attract bidders.
Before and during the on-line auction event
we are continously driving traffic to our
dedicated on-line auction venue. Our
on-line auction venue allows Bidders create
their own auction account and they can chose
the level of bidding automation,
notifications and monitoring they desire.
Our auction service is completely turn-key. Our
experienced staff manages the auction setup; including
merchandising, cataloging, funds collection, computerized
accounting and supervision of the removal of all items sold
at the auction. Most auctions ca be completed within a 2
to 4 week time period. Within 10 days
working after the sale and removal, our
clients receive a complete detailed settlement package along
with their proceeds.
Consignments
If you believe an auction sale is the best way to sell your
equipment, but don't have enough of it for a sale of this
nature, ask our staff about the feasibility of consigning
your equipment to an upcoming auction. Consignments can be a
very cost effective way to remarket your surplus assets.
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